Act-On

FEBRUARY 26, 2024

For example, an advertiser could choose to bid a flat rate, bid based on the expected clickthrough rate, or use past performance data. The CTR or Click-through Rate measures how often people who are served an ad actually click on it. For example, if an ad received 5 clicks and was shown 1000 times, the CTR is 0.5%.

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214

Vidyard

MAY 13, 2020

It’s the world’s second-largest social network and the only one where video is the primary mode of communication. Big social networks use powerful algorithms to cater to niche interests just as well as mainstream ones. Like many social networks, YouTube is ad supported. It’s the gateway for 11.4%

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

Vidyard

MAY 13, 2020

It’s the world’s second-largest social network and the only one where video is the primary mode of communication. Big social networks use powerful algorithms to cater to niche interests just as well as mainstream ones. YouTube Video Ads Like many social networks, YouTube is ad supported.

Youtube 65

Youtube Cost Per Thousand Marketing Automation Services Business 65