7 common problems that derail A/B/n email testing success
Martech
MARCH 30, 2022
As you can see in these two client examples, the conversion followed through with what the opens and clicks signified. The open rate, for example, has been a popular success metric ever since we learned how to use it back in the early days of HTML email. If your goal is only to get clicks, go ahead and use the click rate.
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