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20 Ways to Generate ROI from a Corporate Blog

Webbiquity

.&#. It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. Most readers won’t bother clicking on the link, but those who do likely have an interest in the product.

ROI 100
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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. Among other stuff.

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Your Customers Love You, and This is Why

GreenRope

When we created GreenRope, we wanted it to be an evolution from simple email marketing to what we call “Complete CRM” To us, this means providing a CRM with email marketing, events, projects, social, wiki, customer service, and more, all linked together and connected to automation and predictive analytics.

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Your Customers Love You, and This is Why

GreenRope

When we created GreenRope, we wanted it to be an evolution from simple email marketing to what we call “Complete CRM” To us, this means providing a CRM with email marketing, events, projects, social, wiki, customer service, and more, all linked together and connected to automation and predictive analytics.

article thumbnail

Your Customers Love You, and This is Why

GreenRope

When we created GreenRope, we wanted it to be an evolution from simple email marketing to what we call “Complete CRM” To us, this means providing a CRM with email marketing, events, projects, social, wiki, customer service, and more, all linked together and connected to automation and predictive analytics.

article thumbnail

Your Customers Love You, and This is Why

GreenRope

When we created GreenRope, we wanted it to be an evolution from simple email marketing to what we call “Complete CRM” To us, this means providing a CRM with email marketing, events, projects, social, wiki, customer service, and more, all linked together and connected to automation and predictive analytics.

article thumbnail

Your Customers Love You, and This is Why

GreenRope

When we created GreenRope, we wanted it to be an evolution from simple email marketing to what we call “Complete CRM” To us, this means providing a CRM with email marketing, events, projects, social, wiki, customer service, and more, all linked together and connected to automation and predictive analytics.