Click Rate Digital Marketing Funnels MQL SQO 
PathFactory
DECEMBER 17, 2018
Hello, fellow B2B marketing nerds! Today, I’d like to share some of the cool things the PathFactory marketing team is doing in the B2B digital marketing space. This concept is supported by numerous reports that have shown that connect rates are highest when you follow up on hot leads immediately after they interact.
PathFactory
APRIL 20, 2021
A year later, in-person events are still off the table, which means that marketing goals will be made or missed in 2021 on digital strategy alone. We’ll also share some recent adjustments we’ve made on our own marketing team to adapt to growing expectations around B2B content. MOFU content for MQL-SQL. Let’s get started.
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Ledger Bennett
FEBRUARY 23, 2021
Why is revenue marketing so important? The definition of revenue marketing , is the process of developing repeatable prospecting programs in order to increase the rate of customer acquisition and improve sales. Here are our top 5 tips to help you win the revenue marketing era: 1.
PathFactory
SEPTEMBER 27, 2018
Somehow TV, music, shopping, groceries, taxis and more have all made the shift to the on-demand economy, but B2B organizations are falling behind, still stuck in the digital dark ages. A marketing stalemate. But what if someone actually wants to see more content after they click through? Where’s the next episode? OK, got it.
PathFactory
SEPTEMBER 12, 2018
Yet despite the instant guilt I feel for watching that third episode of Ozark in a row, I instinctively click ‘yes’ and continue on with my binge. In my view, Forrester’s The Birth Of The B2B Consumer report aims to help marketers close this gap. Marketers, time to put your B2C pants on. Yes, Netflix, I am! You bet they are!
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