KoMarketing Associates

APRIL 9, 2019

Getting higher-quality leads is a great goal, but it means you have to think more strategically about your ppc lead generation advertising. You have to think beyond the first click – way beyond it. So while many of the tools we’ve listed here are expressly for ppc, a couple are for optimizing what happens after the click.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

Customer Experience Matrix

APRIL 11, 2013

From humble beginnings in click fraud prevention, they have grown in recent years to be one of the leaders in algorithmic response attribution. That’s a lot of information to digest, but does give a great deal of insight into the effect of different promotions and channels on different parts of the business.

Multi-Touch Attribution 120

Multi-Touch Attribution Optimization Multi-Channel Allocation 120

Single Grain

APRIL 25, 2022

The Benefits of PPC Advertising. pay-per-click (PPC) advertising, search engine marketing (SEM) – is an auction-based advertising service provided by search engines like Google, Bing and Yahoo, that allows businesses to run ads that they only pay for when someone clicks on their ad. The Benefits of PPC Advertising.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

EMagine B2B Blog

MARCH 3, 2019

Our Digital Marketing Services team has many years of experience helping businesses embrace digital advertising. The PPC FAQs below are available to help you get started on your journey to what has now become the most popular advertising method. What is the difference between ad impressions and ad clicks? Why is PPC important?

PPC 57

PPC FAQ Lead Scoring Lead Ranking 57