Click Fraud, CPM and Emarketing - B2B Marketing Zone

What every marketer needs to know about programmatic advertising

Martech

OCTOBER 19, 2022

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Preferred deal is a one-on-one programmatic auction where publishers sell premium inventory at a set CPM price to a selected number of advertisers. These advertisers bid in real-time at or above the fixed CPM price.

Advertising Agencies

Advertising Agencies Paid Content Cost Per Thousand Advertisements

Why we care about performance marketing

Martech

JUNE 29, 2022

Since performance marketing campaigns look at actions (sales, conversions, leads) rather than superficial metrics (views, clicks, impressions) it’s theoretically a better approach. Even so, the scale of click fraud is so massive it inevitably impacts the amount you’ll pay for your desired action.

Marketing Attribution

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies

B2B Marketing Zone

What every marketer needs to know about programmatic advertising

Why we care about performance marketing

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