Click Fraud, Cost Per Click, CPM and Emarketing

What every marketer needs to know about programmatic advertising

Martech

OCTOBER 19, 2022

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Preferred deal is a one-on-one programmatic auction where publishers sell premium inventory at a set CPM price to a selected number of advertisers. These advertisers bid in real-time at or above the fixed CPM price.

Advertising Agencies

Advertising Agencies Paid Content Cost Per Thousand Advertisements

Why we care about performance marketing

Martech

JUNE 29, 2022

It’s important to note that performance-based marketing tactics like paid search, where advertisers only pay when a user clicks on an ad, is not performance marketing. While PPC/CPC campaigns focus on an action (the ad click), they don’t necessarily lead to a performance-based outcome like a sale or sign-up.

Marketing Attribution

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies

B2B Marketing Zone

What every marketer needs to know about programmatic advertising

Why we care about performance marketing

Webinars

Stay Connected