What every marketer needs to know about programmatic advertising
Martech
OCTOBER 19, 2022
Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. While this assures ad space on specific publisher sites, it isn’t as good when it comes to audience targeting. These advertisers bid in real-time at or above the fixed CPM price. How much does it cost?
Let's personalize your content