PPC FAQs: Our Most Commonly Received PPC Questions
EMagine B2B Blog
MARCH 3, 2019
It also provides demographic data that will help you better understand age ranges and other metrics that may be areas of opportunity for your business. Now you can demonstrate very specific and accurate ROAS (return on ad spend) without the guesswork. The 2 main drivers of ad rank are your keyword bid (Max CPC) and Quality Score.
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