Martech

OCTOBER 19, 2022

Traditional media ads can’t measure the true ROI of media campaigns in real-time. Preferred deal is a one-on-one programmatic auction where publishers sell premium inventory at a set CPM price to a selected number of advertisers. These advertisers bid in real-time at or above the fixed CPM price. How much does it cost?

Advertising Agencies 111

Advertising Agencies Paid Content Cost Per Thousand Advertisements 111

Martech

JUNE 29, 2022

It can help with the ROI of your marketing budget by providing data and insight about how, when, and where to allocate your spend. Even so, performance marketing remains vulnerable to fraud from bots and other malicious actors. Attribution tools also help marketers understand which activities are driving the most ROI.

Marketing Attribution 99

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 99

Outbrain

JUNE 21, 2021

Performance marketing is the term given for online marketing campaigns where advertisers pay marketing companies or advertising platforms for results achieved, such as clicks or conversions. Measurable ROI is the key to successful digital marketing, so it’s important to track it regularly. Read more about programmatic advertising here.

Cost Per Thousand 66

Cost Per Thousand Paid Content Paid Search Agency Cost Per Click 66