Martech

OCTOBER 19, 2022

Table of contents What is programmatic advertising? There is also contextual targeting, which uses website content — including text, keywords, images and categories — to trigger an ad purchase. Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers.

Advertising Agencies 105

Advertising Agencies Paid Content Cost Per Thousand Advertisements 105

Martech

JUNE 29, 2022

In addition to the traditional affiliate relationships with publishers, performance marketing opportunities now include influencers on social media, e-commerce-focused web destinations and creators all across the digital landscape. New customers – The advertiser pays a fixed amount for each new customer acquired.

Marketing Attribution 96

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 96

Outbrain

JUNE 21, 2021

There are many ways to increase brand awareness, such as social media campaigns, native advertising, content marketing and more. For example, Outbrain recommendations are a powerful way to boost brand awareness by exposing target audiences to relevant, top-of-funnel content that addresses their pain points and sparks interest.

Cost Per Thousand 66

Cost Per Thousand Paid Content Paid Search Agency Cost Per Click 66