What is Post-Segmentation in A/B Testing? And 5 Tips for Using Advanced Post-Segmentation to Get More Out of Your Experiment Reports
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JUNE 2, 2022
This kind of simplified analysis works in a steady state, where there’s no impact from changes in external factors or factors that cannot be controlled. It’s why you should include geographic segmentation in your advertising and marketing campaigns. Ad Targeting: Use weather data as targeting signals in your ad logic (e.g.
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