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Martech 2030 Trend #5: Harmonizing Human + Machine

chiefmartech

For certain marketing tasks, such as optimizing multivariate testing of content or optimizing ad spend, machine learning powered software can do a much better job than a human marketer at analyzing all the data in its model to determine the optimal decision. Moral and ethical leadership. But the big caveat is “in its model.”

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How to Use Guest Blogging for High-Quality Link-Building

Valasys

How to Prevent Your Guest Blogging Practices to be Classified as Spammy. Once you have decided on your target website to pitch for getting published, you need to introspect the performance of the website and align it with your own to deduce whether your guest blogging objectives can be fulfilled through the website.

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Everything to know about Marketing Environmental Analysis.

Valasys

Do our products/services fulfil the needs of our customers? Just like word-of-mouth marketing, Amazon added the recommendation feature for the customer and by the customer. The social values, ethics, traditions, beliefs, and even lifestyle of our consumers indirectly affects marketing performance. Are our customers happy?

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Google’s Helpful Content Update: 5 Reasons Content Marketers Should Care

nDash

A website with some affiliate marketing links and a significant percentage of value-added content won’t be affected as much as a niche website created solely to rank for a specific keyword. The classifier for this signal runs continuously. Ad management optimizations. However, context is important. Predictive content.