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What is Post-Segmentation in A/B Testing? And 5 Tips for Using Advanced Post-Segmentation to Get More Out of Your Experiment Reports

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This kind of simplified analysis works in a steady state, where there’s no impact from changes in external factors or factors that cannot be controlled. The weather may also be used to segment audiences, helping eCommerce companies with seasonal product catalogs sell relevant clothing and other goods. Weather Segmentation.

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Meta-Analysis in Online Controlled Experiments: An Unbiased Look at the Power and Limitations of This Scientific Method

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How useful is meta-analysis in A/B testing and other online experiments? Or is meta-analysis just a lazy excuse to simply rely on “proven patterns” instead of building on situation-specific data to innovate within your business through experience? What is Meta-Analysis? Examples of Meta-Analysis in Online Controlled Experiments.