The Point

MAY 19, 2020

It wasn’t that long ago, when marketing automation first burst on the scene, that the height of lead nurture sophistication was the simple, automated sending of multiple, sequential emails. Today, advances in marketing technology make such “automation” seem laughably basic. Photo by Marvin Meyer on Unsplash.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

Heinz Marketing

SEPTEMBER 9, 2021

Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. Today’s post is about Marketing Automation. Marketing automation platforms are a foundational element of the martech stack. Marketing automation is very powerful and can be very complicated. Marketing Automation Platforms.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Work Management 130

Martech Advisor

OCTOBER 23, 2019

Marketing automation software tools are defined as comprehensive platforms that enable marketers to execute, measure, and analyze all marketing efforts efficiently. Let’s take a look at the ten best marketing automation platforms for 2020. What Is a Marketing Automation Tool?

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

The Point

JULY 21, 2016

It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment, or even utilize marketing automation technology to its full capacity. In our agency’s work with marketing automation users , we’ve identified 10 of the most common mistakes to avoid: 1.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Sales Management Automation 80

SmartBug Media

OCTOBER 30, 2019

Regardless, one overarching goal all marketers can benefit from achieving is finding ways to improve overall performance. A Look into the “Big Three” of Marketing Automation Tools. HubSpot , Marketo , and Pardot (in no particular order) are three of the main providers in the marketing automation world.

Marketing Automation Services 60

Marketing Automation Services Enterprise Management Marketing Automation Work Management 60

ClearVoice

APRIL 30, 2020

Businesses of all shapes, sizes, scope, and industries are trying to turbocharge their lead generation efforts. Generating more leads might just require a few changes to your current sales and marketing strategy, however, generating quality leads and at scale is quite another challenge.

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Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

ANNUITAS

MARCH 11, 2014

I posed a few questions at the end of the post — is a Marketing Technologist role really the approach we should be taking to managing marketing’s growing investment in technology? Should the marketing technology stack be led across the business? Should it be strategically managed across marketing, IT, and the C-Suite?

Work Management 100

Work Management Marketing Management CMS Development Planning 100