Envy

FEBRUARY 13, 2021

Churn rate. When customers cancel subscriptions or stop buying from your company, they've churned. The Churn rate is the percentage of total customers who churn, and you'll track the churn rate to calculate overall CLTV and refine your marketing to retain these clients.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

ClearVoice

FEBRUARY 2, 2024

Cost-per-lead (CPL) : Measures how much you’re paying to generate potential customers and whether it’s cost-effective. Avg engagement rate: How actively involved your audience is with your content. Bounce rate: The percentage of visitors who leave your site after viewing only one page.

Analytics 52

Analytics Paid Content Allocation Top of Funnel 52

Single Grain

APRIL 1, 2020

Without a doubt, conversion rate is the most important metric when it comes to acquiring leads – but that’s not the only one you need to keep an eye on. Here are the top conversion rate metrics to monitor: Do the leads that you’re bringing on board match your ideal customer profile? What’s the churn rate?

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

Hubspot

MARCH 10, 2016

14) Churn Rate. To calculate churn rate, take the number of customers you lost during a certain time frame, and divide that by the total number of customers you had at the very beginning of that time frame. Churn rate is a significant metric primarily for recurring revenue companies. 24) Cost-per-Lead (CPL).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28