41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
Demonstrating the value of any marketing campaign is challenging. How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . 4: Cost-Per-Lead (CPL). . . “In God we trust. Edwards Deming. .
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