40 Marketing KPIs Your Team Needs to Track


KPIs in this category involve sales the most but still greatly involve marketing teams: SQL to Quote Ratio Sales Team Response Time Funnel Conversion Rates Target Accounts Converted to Customers Quoted to Closed Customer Ratio Total Conversion Rate.

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Telecoms: Top 100 Influencers and Brands

Onalytica B2B

High subscriber churn rates as a result of network congestion, increased competition, and a shift towards WiFi calling are all playing a role in driving these challenges. Pedro Huichalaf Roa. Communications technology and the telecoms industry have evolved dramatically over the past 10 years, due to growth in the mobile phone industry and advancement in internet communications.

Brand 220

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Big List of Digital Marketing Acronyms


BR = Bounce Rate – Percentage clicking on CTA or navigating to other pages on web site from landing page. CCR = Customer Churn Rate. CRO = Conversion Rate Optimization. CTR = Click-Through Rate. ROAS = Return On Ad Spend.

List 52

10 Crucial B2B KPIs for B2B E-commerce Marketplace


Let me put it very simple and straight, first things first, your sales conversion rate can be arguably the most important KPI on your e-commerce metrics dashboard. Tracking sales conversions allows you to work on strategies to optimize website conversion rates. 4) Email Opt-in Rate.

Content marketing ROI: how to calculate it and which metrics to use?


In the case of lead acquisition, to find the content marketing ROI you need to know the potential return of a single lead, by calculating the conversion rates. If you convert 30% of your leads to customers, then your conversion rate is 30%.

ROI 130

The age of customer acquisition 3.0


Managing complex, cross-channel campaigns with multiple targets, creatives, and sequences to accelerate your rate of learning will require an intelligent machine operational layer above the out-of-the-box solutions to deliver great results—or you may have to settle for being average.