Churn Rate, CPA and ROAS - B2B Marketing Zone

40 Marketing KPIs Your Team Needs to Track

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MARCH 1, 2021

Although the company budget affects all departments, these specific KPIs pertain to marketing teams (and therefore sales, too): Customer acquisition cost (CAC) or Cost per acquisition (CPA) Return on investment (ROI) Return on ad spend (ROAS) Cost per click (CPC) — advertisement Marketing spend per customer.

Lead Ranking

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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APRIL 4, 2018

Cost-per-acquisition (CPA, ideally under target $). ROAS (booked revenue/media fees). 2) Lead to Customer Conversion Rate. 3) Qualified Lead to Customer Conversion Rate. Another two metrics that we focus on as a part of customer success are: 1) Retention Rate. 2) Churn rate. Cost-per-click (CPC).

Lead Ranking

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads

B2B Marketing Zone

40 Marketing KPIs Your Team Needs to Track

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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