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The Ultimate B2B Marketing Glossary

Envy

Customer Acquisition Cost is the total amount you spent to acquire a new customer, usually including all your marketing and sales campaigns. Churn rate. When customers cancel subscriptions or stop buying from your company, they've churned. In B2B marketing, SWOT analysis helps you decide marketing strategy.

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SaaS Marketing Plan: How to Create Your Own

accelerate agency

Select the best marketing tactics Okay, you know you’ve got a great product, now you must figure out how to spread the word to your target audience, capture their attention, and keep them engaged. A robust content marketing strategy is key. Pay attention to activation rates, too.

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SaaS Marketing Plan: How to Create Your Own

accelerate agency

Select the best marketing tactics Okay, you know you’ve got a great product, now you must figure out how to spread the word to your target audience, capture their attention, and keep them engaged. A robust content marketing strategy is key. Pay attention to activation rates, too.

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SaaS Marketing Plan: How to Create Your Own

accelerate agency

Select the best marketing tactics Okay, you know you’ve got a great product, now you must figure out how to spread the word to your target audience, capture their attention, and keep them engaged. A robust content marketing strategy is key. Pay attention to activation rates, too.

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The Power of a Strategy-First Mindset in B2B Marketing

Heinz Marketing

SWOT Analysis: Conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for each competitor. Whether it’s social media, content marketing, or events, ensure your chosen channels align with your strategy. Churn Rate : Monitor the rate at which customers discontinue their relationship with your brand.