Churn Rate, Clickthrough, Deliverability and Traffic

Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog's Email Overhaul

Hubspot

JUNE 8, 2017

Those subscribers we're opening and clicking on our subscription emails -- and we had the traffic numbers to prove it. A deeper analysis revealed that we were losing subscribers at nearly the same rate we were gaining them -- we had a churn problem. Better list health and deliverability. Improve clickthrough rate.

Email Marketing

Email Marketing Hubspot Clickthrough Lead Ranking

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

MARCH 10, 2016

Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. It helps marketers drive traffic to their website, convert that traffic into leads, establish authority on certain topics, and drive long-term results.

Paid Content

Paid Content Sales Management CMS Development Work Management

B2B Marketing Zone

Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog's Email Overhaul

The Ultimate Dictionary of Marketing Terms You Should Know

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