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How to Write a Strategic Marketing Plan

WebMarketCentral

Include both current customers (can we sell them more of what they are already buying, products and services in addition to what they are already buying, or a more premium version of our products/services?) The first step in developing a strategic marketing plan is to identify your target markets. and new prospects.

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How to Define the 11 Content Levels of Your Brand Experience

ClearVoice

Along the way I’ve worked with hundreds of content creators, including editors, writers, designers, producers, artists, animators, product managers, user experience experts, videographers, actors, public relations reps, media managers, and (soon) singers. Oh, wikis are a pain. They deserve to be last.

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6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)

Hubspot

This person is accountable for seeing a campaign, promotion, product launch, or asset creation all the way through, and involves the right people to make that happen. Content creation may be perceived as more expensive, despite studies proving its effectiveness on lowering cost-per-lead , customer acquisition costs, and improving ROI.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Case Studies. Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

Case Studies. Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services.