Case Study Demonstrating Intent Forrester Privacy 
Content4Demand
NOVEMBER 5, 2021
We utilize lead scoring to rank potential customers by low, medium and high intent to purchase , accelerating the ability to identify in-market prospects and prioritize promising accounts. . Increasing concerns about privacy and the use of third-party cookies has forced the industry to restructure the way marketers target their customers.
Martech
MARCH 10, 2022
Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information. Continue to hyper-segment accounts that demonstrate interest with a secondary tactic and messaging (e.g., a case study, additional zero-touch tactics/assets, etc.)
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