Zoominfo

JULY 2, 2020

For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices. This new email list will send out thank-you emails, and then encourage them to download a case study. Find the right tool. Biggest Obstacles to Marketing Automation Success.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Zoominfo

JULY 2, 2020

For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices. This new email list will send out thank-you emails, and then encourage them to download a case study. Find the right tool.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Oktopost

DECEMBER 13, 2020

It’s of the utmost importance that sales leaders open the communication channel with marketing , in order to have a good understanding about the processes and tools marketers use to generate high-quality leads, especially when it comes down to a VP Sales managing the full sales process from qualifying leads (MQLs) to closing business.

Social Media 87

Social Media Ideal Customer Profiles Top of Funnel High Quality Lead 87

ANNUITAS

SEPTEMBER 7, 2010

This particular case is indicative of how many respond when things don’t work out as intended.  But blaming the “tool” is a knee-jerk reaction, often followed by replacing it with another, and then another.    In another study, MarketingSherpa found that 2.1%   The result? .    Why? 

Work Management 100

Work Management Marketing Automation Services Marketing Management De-duplication 100

Anything Goes Marketing

JANUARY 26, 2010

Like any sherpa that is climbing a mountain, I need to have a number of tools handy that I can recommend depending on the situation (yeah, I got a big bag of tools). While you don’t need a marketing automation tool, these tactics can take a long time to create and execute manually.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100

Terminus

MARCH 15, 2017

Niraj is the founder of Hiver , simple customer support software that turns your email into a powerful collaboration tool. For instance, if someone from the account clicked on an e-book download on your website, then you can offer them an ad featuring a case study focusing on a similar topic. Follow him on Twitter at @nirajr.

Account Based Marketing 30

Account Based Marketing Small Business Marketing ABM Marketing & Strategy 30

Terminus

OCTOBER 30, 2017

Kristi Bjornaas , Marketing Manager at Reachforce. Watch the recording of the webinar below, and read on for three ABM case studies from the masters. Before we look at the tools and tactics account-based marketers are using to drive results, let’s make sure we’re all on the same page about ABM.

Account Based Marketing 20

Account Based Marketing Ideal Customer Profiles ABM Sales Management 20