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Top-10 Demand Generation Vendor Blogs

LeadSloth

Reachforce: The B2B Lead. Reachforce publishes almost daily Lead Generation tips. Tags: Demand Generation activeconversion eloqua genius.com hubspot market2lead marketbright marketo pardot reachforce readycontacts silverpop. Marketing VP Adam Blitzer posts less frequently but goes more in-depth. Silverpop Engage B2B Blog.

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17 ABM Stats That Will Make You Rethink Your 2021 Strategy

Rollworks

A joint Marketo and Reachforce study found companies that use ABM become 67% better at closing deals when they sync their sales and marketing teams. According to a study done by DemandGen Report, 95% of buyers choose a solution provider that provides them with ample content to help navigate through each stage of the buying process.

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Why VP Sales Leaders Need Social Media Engagement, Too

Oktopost

In another study conducted by ReachForce and Marketo 50% of sales time is spent on unproductive prospecting, all while salespeople ignore 80% of marketing leads. Unfortunately, the harsh truth according to Gartner is that 55% of sales teams reject marketing-qualified leads.

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17 ABM Statistics that will make you rethink your 2018/2019 strategy

Rollworks

A joint Marketo and Reachforce study found companies that use ABM become 67% better at closing deals when they sync their sales and marketing teams. According to a study done by DemandGen Report, 95% of buyers choose a solution provider that provides them with ample content to help navigate through each stage of the buying process.

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Scaling every stage of your ABM Program with Insight

Business Brainz

According to Gartner, “The typical buying group for a complex B2B solution involves six to 10 decision-makers‚ each armed with four or five pieces of information they’ve gathered independently and must de-conflict with the group”. Because of this, the need to align sales and marketing is even more. Measuring success.

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5 Reasons Why Marketing and Sales Technology Just Won’t Work

ANNUITAS

This particular case is indicative of how many respond when things don’t work out as intended.    I’m not just talking about getting someone trained on the functionality of the solution.    A recent Landing Page Study conducted by Silverpop found that up to 50% of readers will leave a page within 8 seconds. 

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5 Marketing Automation Email Tips

Anything Goes Marketing

In a recent case study on B2B Online , NIIT , a global learning solutions company, created an automated email program that engaged subscribers based on their “ Digital Body Language ”. What are some of the ways to ensure that your messages are breaking through the inbox?