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A Guide to Marketing Automation

Zoominfo

This new email list will send out thank-you emails, and then encourage them to download a case study. Usability – Remember, marketing automation platforms are supposed to simplify your marketing processes – if a tool isn’t easy to use, then it probably won’t help your case. Biggest Obstacles to Marketing Automation Success.

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A Guide to Marketing Automation

Zoominfo

This new email list will send out thank-you emails, and then encourage them to download a case study. Usability – Remember, marketing automation platforms are supposed to simplify your marketing processes – if a tool isn’t easy to use, then it probably won’t help your case.

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Why VP Sales Leaders Need Social Media Engagement, Too

Oktopost

Promoting the company’s products and services. In another study conducted by ReachForce and Marketo 50% of sales time is spent on unproductive prospecting, all while salespeople ignore 80% of marketing leads. A VP Sales is a true sales leader who knows how to ignite a fire to invigorate sales managers to drive results.

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Scaling every stage of your ABM Program with Insight

Business Brainz

According to a joint study by Marketo and ReachForce, when sales and marketing are aligned, they become 67 per cent better at closing deals. Insights help in knowing which accounts are more likely to make use of your services on the basis of their recent activity. How insight can help scale your ABM program? Measuring success.

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5 Reasons Why Marketing and Sales Technology Just Won’t Work

ANNUITAS

This particular case is indicative of how many respond when things don’t work out as intended.    A recent Landing Page Study conducted by Silverpop found that up to 50% of readers will leave a page within 8 seconds.    In another study, MarketingSherpa found that 2.1%   The result?   Why? 

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Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Whether you are in sales, marketing, or customer service, data helps you do your job better. In a study by Accenture , “75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, and/or knows their purchase history.” Data guides the experience.

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Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Whether you are in sales, marketing, or customer service, data helps you do your job better. In a study by Accenture , “75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, and/or knows their purchase history.” Data guides the experience.