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Full Circle Insights
NOVEMBER 26, 2020
Martech spending increased in 2020 and is expected to remain strong in 2021, as businesses continue to rely on digital channels, especially B2B companies that can’t hold in-person events. A Gartner CMO spend survey found that 68% expect to increase martech investments in the coming months.
Full Circle Insights
JUNE 22, 2021
Agile marketing is having a moment. According to a recent AgileSherpas survey, more than half of all marketers report that they use at least some agile methodologies, with more than a third reporting that the pandemic accelerated their move to agile marketing.
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Full Circle Insights
SEPTEMBER 8, 2021
As we move further into the second year of the coronavirus pandemic, the economic repercussions have sparked rumors of a fundamental reset in business roles, including the role marketing plays in driving business. Each of these marketing functions is essential and they don’t necessarily have to be handled by someone with a specific title.
Full Circle Insights
JULY 20, 2021
A Glassdoor survey cited in The Washington Post found that 76% of jobseekers and employees said a diverse workforce was an important factor when forming opinions about a business or considering job offers. A Gartner study found that gender-diverse and inclusive teams performed 50% better than groups that were less diverse.
Full Circle Insights
FEBRUARY 8, 2021
Originally published on Marketing Tech News. Digital transformation has been a trending topic in the business world for several years, but out of necessity, efforts to upgrade digital capabilities accelerated sharply in 2020. Digital marketing accounted for more than half of ad spending in 2020 for the first time ever.
Full Circle Insights
JULY 12, 2021
Part of addressing Zoom fatigue is taking steps to reduce Zoom anxiety, which a recent survey of home workers found to be a real phenomenon that can cause significant stress. Studies have found that women are especially prone to this. Case Studies. Here’s Why Full Circle Matters to Salesforce Admins.
Full Circle Insights
JANUARY 27, 2021
Digital transformation accelerated in 2020 because it had to. Companies that didn’t already have a robust digital presence were forced to develop one quickly, and business leaders moved to capitalize on the torrent of data digital interactions created. Twilio COVID-19 Digital Engagement Report. Infosys Survey.
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