8 key tips for marketing to existing B2B customers
Tomorrow People
MAY 30, 2022
According to a study conducted by Gallup, only 29% of B2B customers are fully emotionally and psychologically engaged with the companies they do business with. This means B2B businesses are at risk of losing more than two-thirds (or 71%) of their customer base. Use the true loyalty matrix to understand your customer base.
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