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5 Email Copywriting Tips for Creating Engaging Content

SendX

You mostly see CTA’s in the form of a button on a lead gen form or sprinkled throughout a sales page but they can also be used effectively in an email campaign. Even a sales piece can be entertaining! This can be done through storytelling. The reader should be able to click on it and be redirected to the offer.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information.

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The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know

Hubspot

Email marketing is a central part of your inbound marketing strategy, but it can be an intimidating tactic to tackle if you're a newbie. So we put together this glossary of email marketing terms that you can refer back to any time you wonder what they heck a blog post, your boss, or your ESP's documentation is talking about.

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Glossary: 29 Email Marketing Terms Marketers Must Know

Hubspot

Just a few spam complaints can land an email service provider or IP address on a blacklist despite the fact that the ratio of complaints to volume of email sent is extremely low. Filtering software searches for keywords and other indicators that identify the email as potential spam. newsletters).