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Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples

Hubspot

While those emails are certainly a very important part of a healthy marketing strategy, there's another type of email that can be a powerful addition to your mix: transactional emails. They come with valuable real estate and a captive audience, which can be used creatively to turn the end of one transaction into the beginning of the next.

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Natural vs. Unnatural Links: What’s the Difference? How to Build a Natural Backlink Profile

seo.co

So-called unnatural links would earn penalties or hurt domain authority, while natural links would improve authority and ranking. To get around this, many search marketers simply adjusted their link building tactics to make their links appear to be more natural, rather than relying on the cultivation of purely natural links.