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The Ultimate B2B Marketing Glossary

Envy

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. Cost Per Action is the amount you spend for a user to take a particular action, such as a click, view or form submit. Did we miss any? Marketing terms.

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How to Improve Your Google Ads Quality Score With Better Content

Brandpoint

However, it can be tricky to master a successful ad. Google Ads (formerly AdWords ) uses a pay-per-click (PPC) model, so brands only pay when users click on the ad. It’s a great solution for brands looking for faster results than what traditional SEO can deliver and who prefer working on a flexible budget.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. She posts how-to guides and growth hacks on her website that can help digital marketing experts tailor a solid SMM strategy. Mari Smith Mari Smith is known as “the Queen of Facebook.”

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31 Paid & Free SEO Tools That Will Improve Your Ranking

Single Grain

SEO tools help you to complete a set of tasks as fast as possible and with as close to perfection as you can get. Besides keyword research and competitor analysis, you can also use Ahrefs to find critical SEO issues on your site. You can select your preferred target location from the available options.

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The Top 35 Digital Marketing Acronyms You Need to Know

ClickDimensions

Digital marketing can be difficult to grasp at the best of times, especially with so many acronyms being used across the marketing landscape. CLV (Customer lifetime value)- Shows the total revenue a business can expect from a single customer throughout their whole business relationship.

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What Is Lead Generation in 2019

Albacross

In this article, we’ll run you through exactly what lead generation entails, and outline some of the lead generation tactics you can implement in 2019 that will skyrocket your revenue. Buy an email list, and spam the list with promotional offers. It’s a complicated process that requires a diverse range of strategies to be effective.

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Monthly Reporting Is Not Enough

Directive Agency

A lot can happen in a day or even an hour. In certain cases, daily activities can have long-lasting impacts. The sooner you can catch the little things, the better your overall reporting will be. The sooner you can catch the little things, the better your overall reporting will be. PPC Cost Per Click.