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How to Excel With the Most Underused Marketing Automation Features

Hubspot

From the results of its Marketing Automation Survey last year, Loopfuse released some interesting data about the adoption of advanced marketing automation features. If you try to create a customized nurturing campaign for each, you will be quickly overwhelmed by all the options. Campaign ROI Reporting. The Challenges.

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Marketing Automation Trends for 2010

LeadSloth

These are the trends that are mentioned most often: Improved ROI & Reporting. Matthew Quinlan , VP Field Operations, Loopfuse. I see teams that make the shift being better able to compete on a campaign-by-campaign level, better satisfy sales team needs and ultimately being able to drive more pipeline opportunities.