Digilant

MAY 18, 2021

Over the past year, advertisers quickly pivoted their marketing strategies, embracing a digital-first approach. New creative formats like high impact and native advertising were utilized to stand out amongst the digital noise. Now, a year later, as advertisers grasp what is working, we’re faced with another change.

Trends 52

Trends Advertising Agencies Planning Cable 52

Stevens & Tate

APRIL 3, 2020

This means that you’ll likely be able to reach a huge part of your target audience via OTT advertising. OTT advertising essentially combines the effectiveness of TV ads with the ability to target specific audiences that digital marketing tends to provide. Enjoy the Article: The Benefits of Mobile Marketing Generation.

Work Management 60

Work Management Cable Mobile Advertising Marketing Management 60

Hubspot

SEPTEMBER 17, 2018

Brand videos are typically created as a part of a larger advertising campaign , showcasing the company’s high-level vision, mission, or products and services. According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. Why is this important? But, don’t fret.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101