What’s the Difference Between an Experience and a Customer Experience?
Content Standard
MAY 16, 2016
In April 2016, I attended a three-day storytelling workshop run by McKee, in which he described how scenes were minor events within a story of someone’s life. We start out with a need, when the brand fulfills that need and meets our expectations, our mood shifts from the negative to the positive. CX] My Growing Cable Bill.
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