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YouTube for Business: What You Need to Know to Succeed

Vidyard

Some stats for thought: YouTube reaches more adults aged 18 to 49 than cable TV. Unlike the other types of ads where you pay per click, these are charged on CPM (“cost per mille” or paying per 1,000 views). YouTube can be a big revenue or lead-gen opportunity—if you go into it knowing what you want to accomplish.

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article thumbnail

YouTube for Business: What You Need to Know to Succeed

Vidyard

Unlike the other types of ads where you pay per click, these are charged on CPM (“cost per mille” or paying per 1,000 views). YouTube can be a big revenue or lead-gen opportunity—if you go into it knowing what you want to accomplish. You can also remarket or retarget on YouTube. How Do I Get Started with YouTube for Business?

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