Buzz Intent Media Plans Purchase Intent 
Convince & Convert
MAY 13, 2010
Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent. It’s not viral unless it is. Facebook Fan Pages are email newsletters with smaller pictures. Linkedin is for people you know. Twitter is for people you want to know.
Convince & Convert
APRIL 28, 2010
I would look at increase in positive social mentions, increase in social conversations indicating purchase intent, actual purchases from defined influencers (if the database and transaction funnel permits that level of tracking), website behavior indicating purchase intent on the part of influencers.
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Convince & Convert
MARCH 3, 2010
Communicate with Content After strategic thinking, the key to social media success is content creation. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle.
Convince & Convert
APRIL 22, 2010
[link] Nikki Stephan I really like how you broke down the ways to use social media. I digress a bit, to get back on track… I’m one of the “audience members” of the current stagecraft called Social Media, so my observations may be a little more naïve. Driving purchase intent through kinship. It makes complete sense.
Convince & Convert
SEPTEMBER 2, 2010
Kinship creates purchase intent. Hence, the ROI of social media. Long live small talk (in a new form)! link] jaybaer You bet Rebecca. It lets us go beyond the brochure to begin to feel like we “know&# a company. That creates a feeling of kinship. The fact that you’re in public relations?
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