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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

A/B and multivariate testing tools. A/B and multivariate testing tools. And if you plan to run multivariate testing, which tests multiple variables on a page at once, you’ll definitely need a tool like one of the following to accurately interpret results. Content analytics tools. Customer analytics tools. Sprout Social.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

A/B and multivariate testing tools. A/B and multivariate testing tools. And if you plan to run multivariate testing, which tests multiple variables on a page at once, you’ll definitely need a tool like one of the following to accurately interpret results. It helps you analyze content to see what’s gaining buzz in your industry.

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The Impact of AI on Experimentation: How Are Real Optimizers Using Artificial Intelligence to Test and Learn?

Convert

But for analysis and especially research, a human touch stays necessary.” When looking at attempts to automate multivariate experiments… where some tools have allowed for winning combinations to receive more traffic as the experiment runs automatically. But sometimes you want learning. Hopefully, though, you get the picture.