Remove Buzz Remove Digg Remove Interactive Marketing Remove WOM
article thumbnail

Influencers vs Advocates in B2B Marketing

Buzz Marketing for Technology

According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. Tweet This! Share this on Facebook. Share this on Linkedin.

WOM 100
article thumbnail

The Perfect Storm in Customer Service

Buzz Marketing for Technology

In my last post we discussed the 4 reasons why using Social Media pays to provide Support : Customers prefer a good customer experiences to low prices, helps aid in spreading WOM, makes customer less likely to defect and results in high profitability for the company. Tweet This! Share this on Facebook. Share this on Linkedin.

Service 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

It pays to provide Support with Social Media

Buzz Marketing for Technology

2) Good customer experiences drive Word of Mouth (WOM) – we all know in social media that both good and bad customer experience stories spread like wildfires. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Every Industry! Why not be on the winning side of that equation.

article thumbnail

FOUND the ROI of Social Media for B2B Marketers!

Buzz Marketing for Technology

I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for. Email this to a friend?