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B2B Lead Generation Blog: Customer Referrals and Your Sales and Marketing Department

markempa

« Lead generation and the number | Main | Reaching Decision Makers » Customer Referrals and Your Sales and Marketing Department For the complex sale you need enthusiastic referrals to help you build your reputation, differentiate yourself, demonstrate your value proposition, shorten your sales cycle, and drive revenue.

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Viral Marketing in B2B - It Works!

Anything Goes Marketing

B2B Marketing is Boring B2B marketers tend to use the same marketing tactics over and over again such as direct mail, email, paid search, telemarketing, and live events to name just a few. Tags: viral marketing , clickz , intel , word of mouth , business to business marketing. PPPS: If you've tried a viral campaign.

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B2B Lead Generation Blog: Top Six Lead Generation Challenges for the Complex Sale in 2006

markempa

Commoditization will continue and will be more difficult to overcome: Marketers must work much more diligently and creatively to differentiate their organizations against increasing competition. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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B2B Lead Generation Blog: In defense of thought leadership

markempa

Bauer writes, “What differentiates a thought leader from any other knowledgeable company [or individual] is the recognition from the outside world that the company deeply understands its business, the needs of its customers, and the broader marketplace in which it operates.” So what is a thought leader? So what is a thought leader?

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B2B Lead Generation Blog: Asking for referrals does more than generate leads

markempa

I submit that if you are not asking and getting the answer to this question, you could be generating word of mouth, but not the good kind. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!