Marketing Insider Group

MAY 18, 2020

Your organization can benefit from using thought leadership, including boosting traffic and lead generation efforts. Thought leadership makes a lot of sense in most B2B content marketing scenarios, typically because the buying cycle is longer and may require multiple approvals. What Is Thought Leadership?

Thought Leadership 352

Thought Leadership B2B Thought Leadership Research Practices 352

Valasys

NOVEMBER 5, 2019

Email marketing has always been the cornerstone of the B2B lead generation endeavors & remains amongst the evergreen marketing practices that help to establish first contact with a B2B lead over email. Ways to Establish Trust at First Contact with A B2B Lead over Email. Read on: Everybody Loves a Personalized Email.

Contacts 51

Contacts Peer-to-peer Lead Scoring Lead Ranking 51

Industrial Marketing Today

JUNE 19, 2010

Creating effective marketing content requires a well-rounded skill set that includes researching, interviewing subject matter experts (SME), customers, and internal stakeholders, compiling all that information into cohesive content and a basic understanding of any existing content management system (CMS) to update your online content library.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60