Remove Buying Cycle Remove High Quality Lead Remove SME Remove Trade Show
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Thought Leadership Best Practices: Research On How To Show Your Expertise

Marketing Insider Group

Thought leadership makes a lot of sense in most B2B content marketing scenarios, typically because the buying cycle is longer and may require multiple approvals. Find ways for your SME to network with these journalists so when they need a quote from an expert, they’ll reach out. The key is what you submit to present.

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The Biggest Challenge in Creating and Marketing White Papers

Ambal's Amusings

"Constructing a formal process that will generate high quality business leads.” I recommend a structured development process comprised of the following steps: Step 1 Formulating the right kind and quantity of questions for SME interviews that can translate into highly appealing white paper content.

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