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Thought Leadership Best Practices: Research On How To Show Your Expertise

Marketing Insider Group

Thought leadership makes a lot of sense in most B2B content marketing scenarios, typically because the buying cycle is longer and may require multiple approvals. Find ways for your SME to network with these journalists so when they need a quote from an expert, they’ll reach out. The key is what you submit to present.

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The Biggest Challenge in Creating and Marketing White Papers

Ambal's Amusings

The biggest challenge in white paper development and marketing is constructing a formal process that translates raw Subject Matter Expert (SME) interviews or online research information into a compelling white paper sufficient to generate high quality business leads and/or a greater number of social media followers.

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