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The B2B Marketer’s Guide to Virtual Reality

Zoominfo

Shorten your sales cycle. The B2B buyer’s journey is long and complex compared to the B2C buying cycle. In B2B deals, the buying committee consists of multiple stakeholders. VR/AR allows you to create a product demo that immerses prospects in your product and shows them precisely how it operates. Virtual stores.

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Must-Knows for Building Your 2017 Content Marketing Budget

Kapost

Business storytelling is a creative discipline, too. It’s easy to get lost in endless ideation cycle, especially when your organization enters brainstorming mode, which can throw wrenches in your path to launch. Uncover FAQs that jam up your sales process. Chart out your customers’ buy-cycles.

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Digital Marketing for SaaS Companies: How to Grow Recurring Revenue in SaaS

seo.co

There are many considerations for this, as the process for any given customer to make a purchase and remain a subscriber is fairly complex, and marketing strategies can operate at multiple levels. First, most SaaS companies have lightning-fast sales cycles. Leave no stone unturned here; solve as many problems as you can.