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How to implement a Video 1st content marketing strategy that drives action

Biznology

But when it comes to the process of making business decisions, people would first invest a couple of short minutes watching an online business video, like a business profile video, a product marketing video, or an animated explainer video, before they invest more time reading… which usually occurs deeper into the buying cycle.

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How to Map Lead Nurturing Content to Each Stage in the Sales Cycle

Hubspot

Lead nurturing is a crucial part of your marketing and sales success. Studies show that 50% of leads are qualified but aren't immediately ready to buy something from you [Source: Gleanster Research]. Here's how you can map lead nurturing content to every stage in the buying cycle.

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Google Algorithmic Update: SEO Best Practices for B2B Brands

Valasys

According to Mark Traphagen, VP of Product Marketing & Training for seoClarity , “There was no statistically significant difference in organic Google traffic sent to these pages after they lost the duplicate listing on page one, based on an analysis of real traffic data for featured snippet listings across multiple industries.”.

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