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How is B2B Marketing Different From B2C Marketing?

KoMarketing Associates

A study by Deloitte published by the Wall Street Journa l shows that B2C companies spend more on social media than B2C, but B2B spends more money on marketing training and analytics, possibly due to the fact that B2B industries are often more intricate and require more professional training and product support.

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What Is Inbound Marketing? A Guide to Sending Customers Your Way

ClearVoice

You might need inbound if you’re a small, medium, or large team — a startup, mid-sized company, or enterprise. Reaching a customer “on their terms” means the person was already looking for this information or potential solution. Both strategies and teams should work together to achieve results. That’s inbound marketing.

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Killer Questions to Ask Before Starting a White Paper Project

Ambal's Amusings

How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Free document distribution sites: Scribd.com, DocStoc.com, Slideshare.net, Gazhoo.com, Yudu.com, and WhitePapers.org. " Jonathan Kantor. Jonathan Kantor Recommends.

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