Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement
Adobe Experience Cloud Blog
MARCH 16, 2015
But, maybe you segment your audience out and learn that it is only affecting a certain demographic. Activation : Conversion through the buying cycle. Purchase Intent : Lead Identification. It is critical that you really examine your data in a more specific and targeted way. Acquisition : Growth of fans.
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