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Key Takeaways from IDC’s 2012 CMO Advisory Service Best Practice Series: Realizing the Vision of the 21st Century Lead Management

Adobe Experience Cloud Blog

According to the companies surveyed, here are some key attributes and skills that you need to think about when looking for your team: Attributes: Process and systems thinker: comfortable working in complex environments, process oriented, and able to conceptualize the entire lead life-cycle. We would love to hear about it!

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Best Practices for Marketing Automation from 11 Experts

Adobe Experience Cloud Blog

Best Practice #1: You Can’t Automation A Process That Doesn’t Exist—Always Map Your Lead Flow. Marketing automation without a lead process is just like that… navigating without a map in the hopes of getting to the right place. You can’t automate a process that doesn’t exist.”. What is their typical sales cycle?