Adobe Experience Cloud Blog

JANUARY 6, 2009

Five Tips for Effective Lead Nurturing. Finding out that most of what marketing calls “leads” are not really sales leads reinforces the sales team’s impression that marketing-generated prospects are not worth their time. Using Lead Nurturing to Unlock the Marketing Database.

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Adobe Experience Cloud Blog

MAY 15, 2019

Are they at the right stage of the buying cycle? Use this information to continue to fuel your lead nurturing efforts by personalizing and tailoring content and messaging for your prospects throughout the funnel. And use repeatable processes to ensure your segmentation gets more successful every time.

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NuSpark Consulting

JUNE 29, 2015

It takes time, but delivers, in the long term, a higher number of leads and sales opportunities. It’s the foundation for search engine optimization that helps to attract website visitors, the fodder for social media and lead nurturing , and the bait for lead conversion. Content Marketing Conquers the Buying Cycle.

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Adobe Experience Cloud Blog

AUGUST 17, 2009

Today Marketo released chapter 3 to The Definitive Guide to Lead Nurturing , and we are so excited to see so many people returning to check out this week’s chapter on Advanced Lead Nurturing. In this chapter, Marketo shares best practices on Accelerator Campaigns and Lead Lifecycle Campaigns.

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LeadSloth

AUGUST 17, 2009

Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook. Both books show how you can increase sales by nurturing all leads, from inquiry to opportunity. Heck, why not nurture customers too? that is one of the great suggestions in Marketo’s book).

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Lake One

APRIL 23, 2020

Marketing automation helps manufacturers simplify complex b2b processes while personalizing and scaling their digital marketing and sales efforts. Marketing automation is all about using software to automate manual processes and activities. Marketing Automation for Lead Nurturing. But First, Strategy. Not a strategy.

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Conversica

OCTOBER 9, 2018

If your emails are sent to the right person at the wrong time, the chances of conversion are lower than if the same person receives a message at the right time in their buying process. This personalized approach shows that you’re genuinely interested in their process and their success as they evaluate solutions.

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Lake One

JULY 28, 2020

You can also drive consistency and efficiency with internal processes. Ensure your teams are aligned by outlining responsibilities, defining key terms like lead statuses and lifecycle stages and aligning your team goals. Reaching total harmony among teams can be a process, but at a minimum, it should be an active joint effort.

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Lead Ranking Marketing Automation Services Marketing Qualified Leads Marketing Automation 52

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. It’s easier said than done which is why firms like mine exist, to implement proper lead generation tactics that build revenue. Maximizing Lead Generation: The Complete Guide for B2B Marketers. Lead Nurturing.

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Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

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Adobe Experience Cloud Blog

DECEMBER 7, 2011

by Jason Miller Part two of the follow up from our Reaching the Social Customer webinar features our very own Jon Miller, VP of Marketing and co-founder of Marketo. Jon shares his thoughts on content marketing, lead nurturing, social media, and lead generation responding to your questions that were unanswered during the live webinar.

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Adobe Experience Cloud Blog

FEBRUARY 23, 2015

Author: Rajiv Kapoor When I recently visited Marketo headquarters, my buddy asked me what I was working on, and I told him enterprise consulting in a strategic role (as opposed to more of an implementation role)—to which he responded, “so, what exactly are you doing?”. This is a strategic question. Marketing Automation Deployment Strategy.

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Adobe Experience Cloud Blog

MARCH 3, 2011

Send pertinent messages related to where your prospect is in the buying cycle offering them information to help move them from one stage to the next. Save time by using marketing automation software that incorporates lead management , inclusive of crucial activities such as lead scoring and lead nurturing.

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Ambal's Amusings

APRIL 21, 2010

Conduct an audit to determine nature and effectiveness of content marketing assets vis-à-vis purchase influencers and points in the buying cycle. While automation providers have tools and insights on best practices, use outside counsel to help analyze and configure lead nurturing processes tailored to you.

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WebMarketCentral

AUGUST 4, 2009

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. The guide itself is well-researched, clearly written and highly practical.

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Ambal's Amusings

MAY 27, 2010

What kind of content is most useful in each phase of the B2B marketing cycle? " Match Content to the Buying Process " Ardath Albee's Bio. Matching Content to the Buying Process is the Determining Factor for Content Development. Blog Modern B2B Marketing Twitter Marketo InboundMarketer.

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Adobe Experience Cloud Blog

DECEMBER 20, 2010

by Katie Byrnes In a recent webinar, Mac McIntosh, Founding Partner of AcquireB2B, and Jep Castelein, Founder of LeadSloth (and new Principal Consultant at Marketo!) Nurture your leads to get 3 out of 4 sales opportunities that come from prospects with longer-term needs. Get more out of acquired lists.

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Adobe Experience Cloud Blog

APRIL 10, 2011

Regardless of what you think, your organization might have some good processes in place. Go though your lead management steps and determine where you are with you data, lead planning, metrics, etc. Figuring out (with sales) the definitions of each buying cycle. Doing some kind of lead nurturing.

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Adobe Experience Cloud Blog

JANUARY 2, 2014

As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. At Marketo, we have a much larger team. Lead Nurture Manager. Content Manager.

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Adobe Experience Cloud Blog

JANUARY 2, 2014

As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. At Marketo, we have a much larger team. Lead Nurture Manager. Content Manager.

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Adobe Experience Cloud Blog

JANUARY 2, 2013

by Dayna Rothman Relevance is the key to creating content for demand generation that impacts lead generation , lead nurturing and lead scoring. Relevance does not only mean writing a paper that is only useful to someone who wants to buy your product or service. Buying Role. Content Mapping.

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Adobe Experience Cloud Blog

JUNE 5, 2013

As a Solutions Consultant here at Marketo, I speak to financial services companies on a regular basis. Opportunity – Firms need to overhaul their marketing to target clients much earlier in their decision making process (buying cycle): the point in time when people are still unaware of financial services products.

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Adobe Experience Cloud Blog

MARCH 16, 2015

This year, Marketo set out to make a splash at the event. On Sunday, Marketo featured four informative sessions around both marketing best practices and the future of marketing. Use holistic, agile methodologies, software, and processes. No lead nurturing , and too much focus on the bottom-of-the-funnel.

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Adobe Experience Cloud Blog

OCTOBER 24, 2011

Here are 5 ways that marketing automation technology is transforming our B2B marketing world: Lead nurturing : As many as 80% of your prospects could buy from you someday but aren’t ready to buy from you today. Remember to involve sales early in the process and agree the framework to ensure no lead gets left behind.

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Marketing Automation Services Marketing Automation B2B Marketing Automation 48

Industrial Marketing Today

OCTOBER 7, 2010

Especially now since industrial and technical buyers are relying more and more on online resources for their decision making process. Marketing’s role in interacting with prospects has expanded and goes further into the buy cycle than before. This has resulted in fewer direct interactions with sales reps from vendors.

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Lead Ranking Lead Scoring Sales Qualified Leads Marketing Qualified Leads 60

Adobe Experience Cloud Blog

DECEMBER 16, 2008

This means marketing needs to fill in the gap by nurturing those leads until they are ready to engage in an active buying cycle. Check out our complete list of lead nurturing resources and best practices. Looking for more information?

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Sales Leads Sales Qualified Leads Top of Funnel Leads 48

Adobe Experience Cloud Blog

JANUARY 13, 2011

by Katie Byrnes Marketo’s third installment of definitive guides is The Definitive Guide to Lead Scoring. Over the course of the next few weeks we will be doing a series of posts on lead scoring. Lead scoring is a shared sales and marketing methodology for ranking leads in order to determine their sales-readiness.

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Lead Scoring Lead Ranking Sales Qualified Leads Leads 48

Adobe Experience Cloud Blog

NOVEMBER 11, 2009

What aspects of the buying cycle are most important to open source companies? The entire buying cycle is important. Most open source companies are starting to understand their sales funnel better and are educating their customers throughout the buying cycle.

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Thought Leadership Practices Marketing Automation Services Lead Ranking 48

Adobe Experience Cloud Blog

MARCH 26, 2014

As a Marketo Solutions Consultant tasked with designing and configuring digital marketing strategies for our prospects, I think about engagement marketing a LOT. They expect you to respond and adjust to their feedback at every step of the process. Lead Nurturing' And the comparisons don’t end there.

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Multi-Touch Attribution Peer-to-peer Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

OCTOBER 18, 2012

Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012 (N=489). Different companies achieve different levels of ROI from marketing automation because of different levels of maturity in their processes, systems, and skills – in other words, in how they use the software and where they are in their adoption.

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Marketing Automation Services Marketing Automation ROI Automation 48

Adobe Experience Cloud Blog

JULY 12, 2010

As part of a ‘mini-series’ of virtual events happening at the beginning of every month, MarketingProfs has collected a number of speakers including Sara Erzin from CheetahMail, Greg Cangialosi of BlueSky Factory and Scott Voigt of Silverpop to discuss topics ranging from email segmentation to social media and lead nurturing.

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Terminus

NOVEMBER 20, 2017

Developing marketing campaigns for every stage of the buying cycle. The Importance of Personalization in the B2B Sales Process. According to Marketo’s State of Engagement Report , irrelevant content is the #1 reason why consumers don’t engage more often. Marketo Click To Tweet. DG_Report Click To Tweet.

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Account Based Marketing Paid Search Agency ABM Work Management 29

Adobe Experience Cloud Blog

MARCH 5, 2013

Marketers are beginning to realize that the quality of content is crucial to success in both lead generation and lead nurturing. I also think lead intelligence will improve as content consumption becomes a more effective indicator of buy cycle stage and lead score.

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Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

According to the companies surveyed, here are some key attributes and skills that you need to think about when looking for your team: Attributes: Process and systems thinker: comfortable working in complex environments, process oriented, and able to conceptualize the entire lead life-cycle. We would love to hear about it!

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Adobe Experience Cloud Blog

NOVEMBER 1, 2012

You send out a couple of blasts per month, but you have no idea where they are in the buying cycle or if your content is really resonating. The more leads you have in your database or campaigns you want to run, the more time consuming it becomes to create mass blasts. You Can’t Attribute Revenue to Your Email Marketing Efforts.

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Marketing Automation Services Sales Management Marketing Automation Email Marketing 48

Velocity Partners

APRIL 16, 2024

The other day, I had the privilege of sitting down with Jon Miller, founder CEO of Marketo and Engagio and most recently CMO at B2B Go-to-Market powerhouse Demandbase. Note: Ross was an early employee at Salesforce where he built the enterprise sales team and process. You can find the other five blogs in the series here. SW : Hi Jon.

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Adobe Experience Cloud Blog

FEBRUARY 15, 2012

An industry analyst report, a technical white paper, and a short customer case study are enough to build out a lead nurturing campaign. Solution-oriented and company-focused materials are appropriate for prospects engaged in an active buying cycle. Getting started is the key. Take small steps and implement in phases.

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