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Account Based Marketing Strategies: 7 Tactics to Improve Campaign Performance

DealSignal

. #1 Create alignment across key departments Any effective account based marketing strategy starts with creating a framework that consists of sales and marketing alignment. But to truly rise to excellence, you’ll want to connect the dots across your organization — so, more than just sales and marketing.

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Account-Based Marketing Strategies: 7 Tactics to Improve Performance

DealSignal

Look no further than account-based marketing (ABM) tactics. ABM tactics are a highly targeted approach that allows you to engage with key decision makers at your target accounts and drive revenue. But to truly rise to excellence, you need to connect the dots across your entire organization, not just sales and marketing.

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Marketing Automation Trends for 2010

LeadSloth

Renewed focus on data quality. Sales & marketing alignment. Manager, Inbound Marketing, Marketo. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. The rep may try to contact the prospect several times but will give up after a certain point.