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Account Based Marketing Strategies: 7 Tactics to Improve Campaign Performance

DealSignal

The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM. Research suggests that only 30 to 50% of your data is accurate. As important as data hygiene is, it’s a task that gets pushed to the backburner because of pressing deadlines and priorities.

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Account-Based Marketing Strategies: 7 Tactics to Improve Performance

DealSignal

The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM. Research suggests that only 30 to 50% of your data is accurate. As important as data hygiene is, it’s a task that gets pushed to the back burner because of pressing deadlines and priorities.

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Marketing Automation Trends for 2010

LeadSloth

A funny thing happens when you start planning out communication—it actually happens, it addresses buying cycle gaps and it becomes more effective because it’s cohesive. Therefore, their lead generation and nurturing programs often focus only on email and web channels. This will be the year of Revenue. Maria Pergolino, Sr.